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Monday, 18 February 2013

Different monitoring tools and tips used in SEO


SEO monitoring tools help us to ensure that our websites are optimized properly for maximum exposure on the internet.

These monitoring tools help us to understand where a particular website stands in terms of page rank, popularity and traffic. They also are critical to pointing out flaws that exist in existing sitemaps and help us to streamline the operation of websites.

Some of the basic tools that are used in SEO monitoring are:

SEO QUAKE:  is a complete SEO tool which gives us a whole plethora of information on various parameters like page rank, Google Index, Yahoo Index, Bing Index, Domain IP, Google Image Index, Google Links, Web Archive age, Google Supplement details, Google Cache Date, Dmoz Directory and Facebook likes.

PAGE RANK CHECKER:  helps us to check the page rank of a website, in relation to a particular search engine.

SEO CHAT: This is an all-purpose toolkit which contains a variety of smaller tools that enable SEO practitioners to get all their reports in one place.

Page speed: This is a tool which analyses how much time a particular webpage takes to load.

PINGDOM:  This is tool which provides a detailed analysis of page load time

KEYWORD ANALYST:  This is a tool which analyses the number of instances a particular keyword appears on a particular page.
YSlow: This is a site grading tool which produces reports that help to optimize the performance of webpages.

GOOGLE ADWORDS TOOL: 

 This is the one stop tool for SEO. It offers a variety of functions from generating keywords to providing traffic stats for keywords, suggests keywords that generate maximum traffic, checks back links, competitor analysis and suggests measures to improve page rank.  Google AdWords is one the most popular SEO tools in the world.
Tips to improve SEO of a webpage:  

1)  Choose proper keyword for title:  Most search engines first search your web page based on its title. Therefore it’s critical that your title should contain the appropriate combination of keywords which will ensure that your site is reflected higher in the search rankings.

2)  Use optimized images and multimedia content: This will ensure that your page speed is fast and therefore your page receives more traffic. The use of ‘alt tags’ to provide information about images is a good option.

Using simple and attractive images also help keep the users hooked to the site and will ensure higher user engagement.

3)  Use optimized content: This willensure that when search engine crawlers come to your site they find the content in order and hence will ensure that your site has a higher ranking.

The content should also be updated periodically so that the crawlers will be able to know that the site is live and this will reflect higher in the rankings.

4)  Use social networking sites: Another great way of spreading the word about your website is to ensure that your content is shared across social networking sites. Most websites now incorporate social networking icons for platforms like Facebook, Twitter, Foursquare, Google+, LinkedIn, YouTube, etc.  

Social networks can ensure that you build a good network and can help spread the word about your website and direct traffic to your page.

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